It costs the same amount to talk to poor quality customers as great ones. We can help you identify your ‘Best Customer’ profile before you start spending valuable media dollars. They’ll understand (and appreciate) your value proposition, spend more, cost less to service, and be less likely to defect. All this for a little time and effort up front.
- Recency / Frequency / Monetary (RFM)
- Customer / Consumer Research (Qualitative / Quantitative)
- Needs-based Segmentation
- Customer Lifetime Value Calculation (LTV)
- Net Promoter Score (NPS)