What We Do

TribeFinders® drives results by helping you ‘identify’ your ‘Best Customer’ prospects, then deploying relevant messaging via the most appropriate channels ─ be that traditional, digital, mobile, social media, (or any combination) ─ to engage your prospects to learn how your products solve problems, and meets their needs.

Half the money I spend on advertising is wasted; the trouble is, I don’t know which half!

Unfortunately, the famous John Wanamaker quote is just as relevant today. While digital is getting results, it is still easy to overspend with little or no additional impact. Recent coverage has pointed out the downsides of “set-it-and-forget-it” approaches to digital media (dodgy ‘programmatic’ placement, spend that fails to deliver incremental benefit and shows no falloff in results when reduced, chasing stats that don’t move the ‘Sales & Profit needle’, etc.).

Some things about media haven’t changed; Digital or otherwise:

  • Media is again being sold and metric’d based on “impressions”.
  • While digital promised increased ‘relevance’, it isn’t always the case.
  • Even when there is a ‘behavioural‘ fit, the Prospect may or may not be in market’ now… (or ever).

Having a detailed understanding of your ‘Best’ prospect is still important! Yes, there are more ways to reach them, but there are also many more messages coming at them. Studies have shown that people check their devices 150 times per day. With that much content coming at them, relevance is everything. We can help you be more relevant, and more cost-effective.

Sector Experience…

We have Client-side or Agency-side experience in the following sectors or areas:

  • Digital Marketing
  • Multi-unit Retail
  • Insurance
  • Tourism / Hospitality
  • Consumer Packaged Goods
  • Member Services / Associations
  • Telecom
  • Professional Services
  • Transportation
  • Software as a Service (SaaS)
  • Beverage Alcohol
  • Brand-Management
  • Grocery
  • Loyalty Marketing (including card-based loyalty/payment)
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